Oct 26, 2010 09:00 ET
StyleCaster Media Group Reinvents a Staple of the Media Industry and Opens up New Opportunities for Advertisers in the Process
NEW YORK, NY--(Marketwire - October 26, 2010) - Today, StyleCaster unveils the first ever cover story for the web. The cover story features original, premium content including a high fashion editorial with rock star heiress and model Alexandra Richards, photographed by renowned lensman Nicholas Routzen. StyleCaster continues to lead the industry in creating fashion editorials leveraging the power of digital media.
Key Highlights:
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StyleCaster Media Group is dedicated to creating and distributing the most engaging women's lifestyle content on the market.
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The web's first cover story validates -- to consumers and advertisers -- that the art of premium content (high quality, glossy) can be produced exclusively for the web and be far more interactive.
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StyleCaster creates opportunities for fashion and beauty professionals (stylists, photographers, models, writers, et al) to showcase their talents as print continues to contract.
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The theme of the cover story is one of beauty and decay where model Alexandra Richards is featured in designs by Louis Vuitton, Missoni and Jean Paul Gaultier, among others. The shoot, which took place at Five Beekman near City Hall in Manhattan, captured the building in its last moments after some 100 years of use and before it is to be renovated and changed forever into a hotel.
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StyleCaster was founded in 2008 and is based in New York City. The company closed a $4.25 million Series A in early 2009 and is on track to be profitable in 2010. StyleCaster has worked with over 40 top-tier advertisers including Diet Coke, Polo, Target, H&M and Macy's and the company's portfolio of properties attract over 1.5 million visitors per month.
Quotes:
Mia Lolordo, Vice President and Director of the Women's Division at Wilhelmina Models:
"Online magazines are creating numerous opportunities for the modeling and fashion industries. StyleCaster in particular has brought a high-end look with top-tier editors and photographers creating extremely eye catching and creative looks worthy of the most notable fashion magazines."
Model, Alexandra Richards:
"I had so much fun with this amazingly talented group of people at StyleCaster. They made the shoot seem effortless and super exciting for me. I am proud to be the first ever cover story on the web and can't wait to work with StyleCaster again."
Additional Resources:
For more information on StyleCaster, visit www.stylecaster.com
Multimedia:
Link to cover story: www.stylecaster.com
Link to editorial: http://www.stylecaster.com/news/9651/brokedown-palace#1
Link to video: http://www.stylecaster.com/news/9649/stalking-the-set-watch-the-behind-the-scenes-video
Tags:
StyleCaster, The Masthead, Ari Goldberg, Alexandra Richards, Wilhelmina Models, Mia Lolordo, fashion, online cover story, advertising, publishing, Conde Nast, Hearst, Nicholas Routzen, magazines, premium editorial, Louis Vuitton, Missoni, Jean Paul Gaultier, Five Beekman.
About StyleCaster:
StyleCaster Media Group is an innovative digital media company focused on fashion, beauty and lifestyle. StyleCaster's online destinations make it possible for millions of people to engage in passionate communities and its platform provides consumers, advertisers and partners with premium content and advertising solutions across leading sites. TechCrunch has called StyleCaster "a one-stop shop for fashionistas" and AOL named it one of the five best startups of 2009. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster Media Group, please visit www.StyleCaster.com.
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