Monday, September 13, 2010

“Qualcomm plans use of MediaFlo for data download”

“Qualcomm plans use of MediaFlo for data download”


Qualcomm plans use of MediaFlo for data download

Posted: 13 Sep 2010 04:55 AM PDT

LONDON: Qualcomm's broadcast frequencies assigned to its Flo TV services may now be used to download internet pages. Sources say the company began trials of this technique with mobile phone service provider AT&T in the United States in August.

Flo TV is a live television service that is available on CDMA phones and is enabled by Qualcomm's MediaFLO technology. It was introduced in 2007 and is a wholly-owned subsidiary of Qualcomm. Although the service has not been a huge success, congestion of the cellular network is an indication that operators and broadcasters are interested in using the broadcast spectrum to push additional data to subscribers.

A recent Qualcomm technology day, in London was the venue for demonstrating the kinds of services MediaFlo could enable by using an iPad terminal. A selection of online magazines was shown, that could be downloaded using MediaFlo technology over night. Sources pointed out that this would relieve the burden on the interactive 3G spectrum and also save costs.

Flo-TV was introduced on phones supplied by Verizon Wireless and AT&T Wireless and carries channels from major networks including ABC, CBS, ESPN, Fox and MTV.

In April the company said it would be expanding its offering with time-shifted watching of television and features that complement the programming that viewers are watching in real-time TV.

Using the spectrum to download frequently requested web pages is one potential use of the technology. In the U.K. Qualcomm is currently in discussions with mobile phone service operators and media companies who want their web pages on tablet computers. Some development on this end is expected before the end of the year, although no concrete trial dates or start dates have been announced. Qualcomm is also in discussions with authorities and potential partners in the rest of Europe and across Asia

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