Friday, June 11, 2010

“ACP launches first iPad app”

“ACP launches first iPad app”

ACP launches first iPad app

Posted: 10 Jun 2010 10:06 PM PDT

  • Welcome to the 'reaction economy'

    In this guest post TCO's Tom Phillips looks at how brands can best utilise earned media and why not to listen to social media gurus.

    Welcome to the "reaction economy" where there's a new currency in circulation. It's called earned media.

    The units of that currency are comments, shares, likes, badging and posts. And as in all economies, he who gathers the most currency wins.   Read more »

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